About us

Learn more about Comparasino, our story, the team behind the site and how we help UK players find online casinos and bonuses

What is Comparasino

Comparasino is an online casino comparison site for UK players.

From day one, we’ve done things a little differently. Unlike other comparison sites, we don’t review and rate online casinos or tell you where to play. 

Instead, we provide the information and tools you need to compare online casinos and bonuses based on the factors that matter most to you. 

This is done via our powerful recommendation engine. You simply tell it what you’re looking for and it then generates a personalised list of matching online casinos. 

You can then decide which casinos you want to play at. This in turn makes Comparasino truly independent and completely impartial.

Who is Comparasino for?

Comparasino is for anyone who plays online casino – so long as you’re 18 years or older and live in the UK. 

Whether you’re a high roller or casual player, Comparasino is the best way to find online casinos and bonuses that offer exactly what you’re looking for. 

If you’re new to playing at online casinos, Comparasino provides all the information and insight you need to get up to speed on what’s what. 

All our pages, guides, explainers, articles and posts are written by online casino experts, many of whom work for online casinos, game providers and payment companies.

What makes us different

We know that players spend hours searching for new online casinos or the latest bonuses, but that’s time that could be spent playing. 

That’s where Comparasino is changing the game. 

Once you’ve told us what you like, our smart recommendation engine generates a personalised list of online casino sites matching your preferences. 

If you create a Comparasio account, we then drop your matched brands into your own portal. But that’s not all. Each time we add a new online casino that matches your preferences, we drop it in your portal. 

This means less time searching and more time playing. 

The Comparasino story so far:

The Comparasino story starts in 2020 when Co-founders Martyn Hannah and Araminta Hannah realised that players in the UK didn’t have access to a tool or service that could help them find online casinos and bonuses that match their preferences. 

Sure, there are plenty of comparison sites out there, but they all just list casinos – usually in an order based on the commercial agreement they have in place with each brand – with the player having to scroll through hundreds of sites to find what they are looking for. 

Even then, it is common for players to sign up and make a deposit, only to find the casino doesn’t offer what they were looking for so their search starts again. 

Martyn and Araminta set about developing a tool, or recommendation engine, that would allow players to enter their preferences and then be presented with a list of casino brands that offer exactly what they are looking for. 

At the same time, Martyn and Araminta knew they would need to come up with a name and brand, and after many weeks spent jotting down ideas, Comparasino was born. The Comparasino trademark was granted in November 2021. 

This is when the technical and development on the site work really got underway. Over the coming months, we built our recommendation engine, and the structure and system that supports, it from scratch, ensuring it worked exactly as intended. 

While the development work was carried out, Martyn and a growing team of expert contributors set about writing all of the pages, guides, and explainers, while Araminta began onboarding our first casino partners. 

This was a lengthy process, taking more than 18 months in total. But by June 2023 we were ready to soft launch Comparasino and then set about extensively testing absolutely everything before we had our official launch in October 2023. 

Check out some of the press coverage about Comparasino’s launch: 

🔗 iGaming Future

🔗 Focus Gaming News

🔗 iGaming.org 

Since then, we have continued to develop the Comparasino recommendation engine and member account, add more great content written by real industry experts, and welcome even more fantastic online casinos to the site. 

In February 2024 we launched the Comparasino Blog where we share interviews and articles from some of the biggest names in the online casino industry. The idea behind the blog is to help build trust between players and the brands they play at by letting you meet the people and businesses behind your casino experience. 

Of course, this is just the beginning and we have plenty more in store over the coming months and years. 

Comparasino’s mission

The Comparasino mission is a simple one – to help players find the best online casinos and bonuses for them

There’s nothing worse than spending time searching for a new casino or bonus, signing up and making a deposit, only to find that the casino ultimately doesn’t offer the experience you’re seeking. 

This might be because your preferred payment option isn’t available, or that the casino doesn’t offer the slot tournaments you love to compete in. Or you might only want to play at casinos with no wagering requirements on bonuses, or those that offer Megaways slots, only to discover these are not available. 

With Comparasino, you can generate a list of online casinos that offer exactly what you’re looking for. And better still, when we add more brands that match your preferences, they get added to your lobby straight away.

Comparasino’s brand values:

We have come up with a set of core brand values that act as the foundation of Comparasino, the service we offer to players and ultimately the company culture we have created. They are: 

Independent and impartial

We do not tell players where to play nor do we push certain brands over others because of the commercial agreement we have in place. 

Put the power in your hands

We provide the information and tools you need to find the best online casinos and bonuses for you.

Provide insight from real online casino experts

All the pages, guides and explainers published on Comparasino are written by experts.

Be open and transparent

We let you know exactly who we are, what we do, how we decide who to work with and how we make money.

Have fun

Online casino is entertainment after all and we want you to have fun finding new online casinos and bonuses to enjoy.

Meet the Comparasino team:

Comparasino was Co-founded by online casino experts Martyn Hannah and Araminta Hannah

Martyn is a qualified NCTJ journalist who has spent more than ten years working in the online casino industry. 

He first started as an editor for the industry magazine, EGR Global, before helping online casinos, slot studios and payment providers market their brands, products and solutions to players and other businesses. 

In 2018, he launched an online casino comparison site for players in the UK which was acquired three years later by a rival company.

Martyn used the experience gained from running this site to launch Comparasino with a powerful tool that would help players quickly find online casinos and bonuses that offer exactly what they’re looking for. 

Martyn is considered a thought leader and has written articles for top gambling industry publications such as EGR Global, G3 Newswire, Focus Gaming News, Casino Beats and many more. 

➡️ Read Martyn’s full bio

Araminta Hannah is a Co-founder of Comparasino and is responsible for much of the behind-the-scenes running of the site. 

Araminta is a marketing specialist who has worked in the online casino industry for more than five years, helping slot studios drive awareness of their games on social media. Before that, she spent more than ten years working for some of the top marketing agencies in the UK.

She also has a deep technical understanding and has played a crucial role in ensuring that Comparasino delivers a fast, smooth experience to players at all times. 

Araminta has a comprehensive knowledge of online casinos and especially what it takes for brands to offer a top player experience. This is why she takes care of casino onboarding, ensuring we are adding a steady stream of quality brands to Comparasino. 

She is also considered a thought leader and has taken part in industry panels for the likes of iGaming Gazett

➡️ Read Araminta’s full bio

Comparasino also has a large number of expert contributors who help to produce our content. 

These are people working behind the scenes at online casinos, slot studios and payments giving you the best insights into how everything works and what you can do to ensure you have the absolute best time at the casinos you play at. 

Just some of our top contributors include: 

How we decide which casinos to work with

We know that players want to compare as many online casinos as possible and we work hard to add new brands to our site each month. 

But we also want to make sure the sites listed on Comparasino are reputable and trustworthy so that you have the best experience once you sign up, deposit and play. 

This is why we only list online casinos that hold an active licence from the Gambling Commission of Great Britain. This means the casino is meeting the standards expected when it comes to responsible gambling, player protections, AML and fraud, fund segregation and more. 

If you want to check a casino’s licence is active yourself, you can do this on the Gambling Commission’s register. 

How Comparasino makes money

We make money when you sign up, deposit and play at any of the online casinos listed on Comparasino. We get paid a flat fee, a percentage of the revenue the casino makes from your play or a combination of the two.

Our website, information and comparison tools are completely free for you to use and the fee we get paid by a casino doesn’t affect where that casino ranks in your comparison results.

We always list casinos in date order based on when the brand was added to Comparasino.

Choosing an online casino through us does not cost you any money and in some cases, you will be able to claim an exclusive bonus only available to Comparasino members.

The legal stuff

Comparasino is a registered trademark.

Comparasino owns all the copyrights to all content, including text, data, code (unless other specified), images and icons on the website.

Contributors

An important word on responsible gambling

Online casino is fun and enjoyed by millions of people across the UK. But it’s important that it does stay fun and that you remain in control of your play. Because we only partner with UK-licenced online casinos, each of the brands listed on Comparasino offers the tools you need to do this.

 

But some of these tools might be unfamiliar and it can also be tough to determine if you, or a family member or friend, could potentially have a gambling problem. That’s why we’ve created a Safe Gaming Hub where you can find information about all the responsible gambling tools offered at online casinos, how they work and which ones might be best for you.

 

It also contains insights into some of the early signs of problem play to be aware of in yourself and others as well as direct access to charities and organisations that support those with problem gambling habits.

Head to the Safe Gaming Hub
Responsible Gambling Copyright Comparasino