About Us

What is Comparasino

Comparasino is an online casino comparison site for UK players.

From day one, we’ve done things a little differently. Unlike other comparison sites, we don’t review and rate online casinos or tell you where to play. 

Instead, we provide the information and tools you need to compare online casinos and bonuses based on the factors that matter most to you. 

This is done via our powerful recommendation engine. You simply tell it what you’re looking for and
it then generates a personalised list of matching online casinos. 

You can then decide which casinos you want to play at. This in turn makes Comparasino truly independent and completely impartial.

Who is Comparasino for?

Comparasino is for anyone who plays online casino – so long as you’re 18 years or older and live in the UK. 

Whether you’re a high roller or casual player, Comparasino is the best way to find online casinos and bonuses that offer exactly what you’re looking for. 

If you’re new to playing at online casinos, Comparasino provides all the information and insight you need to get up to speed on what’s what. 

All our pages, guides, explainers, articles and posts are written by online casino experts, many of whom work for online casinos, game providers and payment companies.

What makes us different

Comparasino is for anyone who plays online casino – so long as you’re 18 years or older and live in the UK. 

Whether you’re a high roller or casual player, Comparasino is the best way to find online casinos and bonuses that offer exactly what you’re looking for. 

If you’re new to playing at online casinos, Comparasino provides all the information and insight you need to get up to speed on what’s what. 

All our pages, guides, explainers, articles and posts are written by online casino experts, many of whom work for online casinos, game providers and payment companies.

The Comparasino story starts in 2020 when Co-founders Martyn Hannah and Araminta Hannah realised that players in the UK didn’t have access to a tool or service that could help them find online casinos and bonuses that match their preferences. 

Sure, there are plenty of comparison sites out there, but they all just list casinos – usually in an order based on the commercial agreement they have in place with each brand – with the player having to scroll through hundreds of sites to find what they are looking for. 

Even then, it is common for players to sign up and make a deposit, only to find the casino doesn’t offer what they were looking for so their search starts again. 

Martyn and Araminta set about developing a tool, or recommendation engine, that would allow players to enter their preferences and then be presented with a list of casino brands that offer exactly what they are looking for. 

At the same time, Martyn and Araminta knew they would need to come up with a name and brand, and after many weeks spent jotting down ideas, Comparasino was born. The Comparasino trademark was granted in November 2021. 

This is when the technical and development on the site work really got underway. Over the coming months, we built our recommendation engine, and the structure and system that supports, it from scratch, ensuring it worked exactly as intended. 

While the development work was carried out, Martyn and a growing team of expert contributors set about writing all of the pages, guides, and explainers, while Araminta began onboarding our first casino partners. 

This was a lengthy process, taking more than 18 months in total. But by June 2023 we were ready to soft launch Comparasino and then set about extensively testing absolutely everything before we had our official launch in October 2023. 

Check out some of the press coverage about Comparasino’s launch: 

iGaming Future

Focus Gaming News

iGaming.org 

Our Founder’s really are considered thought leaders in the online casino industry and regularly contribute to the media.

Here’s some recent coverage:

 iGamingBusiness

Gaming Intelligence

Since making our debut, we have continued to develop the Comparasino recommendation engine and Member Zone, add more great content written by real industry experts, and welcome even more fantastic online casinos to the site. 

In February 2024 we launched the Comparasino Blog where we share interviews and articles from some of the biggest names in the online casino industry. The idea behind the blog is to help build trust between players and the brands they play at by letting you meet the people and businesses behind your casino experience. 

Of course, this is just the beginning and we have plenty more in store over the coming months and years. 

Regulatory Compliance & Standards:

Comparasino has been built on a foundation of strict adherence to the Licence Conditions and Codes of Practice (LCCP) set out by the Gambling Commission of Great Britain. We don’t just list online casinos, we audit them against the most recent 2026 industry standards.

This includes:

Transparency in Incentives (LCCP SR Code 5.1.1) – As of January 19, 2026, the UKGC introduced sweeping changes to how bonuses are structured. We ensure that every offer on our site complies with these socially responsible incentive rules.

This includes verifying that bonus wagering requirements do not exceed the 10x limit, and that online casinos are not promoting “mixed product incentives”. We also ensure that all significant terms and conditions are displayed upfront so you know exactly what’s required before you click.

Protecting the Vulnerable (ASA & Cap Codes) – We strictly follows the ASA’s “strong appeal” test to make sure our marketing never targets or appeals to children or young persons.

As part of this, we regularly audit Comparasino to exclude any cartoonish graphics, youth-culture associations or characters that might appeal to those under 18. We are also big on age-gating, and explicitly display that 18+ signage across the site. It goes without saying that we only partner with online casinos that have robust age-verification systems as part of their registration process.

Consumer Rights & The DMCC Act 2024 – We have updated our internal auditing standards to align with the Digital Markets, Competition and Consumers (DMCC) Act 2024, which officially replaces the 2008 Unfair Trading Regulations within the Gambling Commission’s LCCP framework as of April 6, 2026.

As part of our commitment to this new legislative standard:

• – Modernised Redress: We signpost users to Alternative Dispute Resolution providers that have transitioned to the new Secretary of State accreditation framework. These providers are recognised by both the Department for Business and Trade (DBT) and the Gambling Commission, ensuring your consumer rights are protected by the most current legal safeguards.
  

• – Plain English Transparency: We only feature operators who provide clear, accessible terms and conditions, specifically filtering for “drip pricing” or misleading omissions that are now strictly prohibited under the Act.

Financial Safety & Responsible Gambling Tools – We prioritise operators that have implemented the October 2026/2026 Remote Technical Standards updates. This includes those enforcing mandatory deposit limits which you must set when you sign up and play for the first time.

The casinos have also done a good job of informing users about the industry-wide frictionless financial vulnerability checks designed to prevent gambling related harm.

Finally, Comparasino is a verified supporter of the TalkBanStop initiative, ensuring immediate access to GamStop, GamCare and Gamban on every page.

Editorial Integrity:

At Comparasino, our editorial policy and content is driven by a player-first philosophy. Every casino listing, guide, article, blog post and tool has been developed by industry veterans with decades of hands-on experience in the UK online casino sector.

We do not use automated content generation. Instead, our editorial team – led by qualified journalists and online casino specialists – manually audits and vets each online casino brand we feature and list on Comparasino.

This involves a rigorous five-point verification process:

1 – We confirm the online casino holds an active licence from the Gambling Commission.
2 – We check the deposit and withdrawal process, including payout speeds.
3 – We verify the transparency and fairness of bonus terms and conditions.
4 – We evaluate mobile performance.
5 – We ensure the availability of robust responsible gambling tools.

Independence is our core value and while we do earn a commission from our partners, this commercial relationship never dictates our findings or the technical logic of our recommendation engine. In fact, we regularly refuse to list online casino brands if the experience the offer does not meet the high standards we set.

We don’t accept payment for “inflated” ratings – our smart matching tool functions strictly on the preferences you set – such as no wagering bonuses, £5 deposits and payment methods like Apple Pay.

By maintaining complete control over our editorial standards, we ensure that Comparasino remains a trusted, objective and reputable resource for the UK’s online casino community.