Araminta Hannah

Araminta Hannah is the Co-founder and Chief Operating Officer at Comparasino. With ten years of specialised experience in the UK online casino sector, she is an expert in player experience (UX), marketing strategy and operator onboarding.

🏛️ The Pedigree: Building a Better Casino Experience

Araminta has been at the forefront of the UK’s casino comparison evolution since 2019. Having been a key member of the founding team for a previous casino comparison platform (successfully acquired in 2021), she Co-founded Comparasino to solve a specific player pain point: the difficulty of finding highly personalised casino matches in a crowded market.

As a Director of Ghostfoundry, Comparasino’s parent company, Araminta has consulted for top-tier slot studios, payment providers and technology companies. 

This “cross-industry” experience allows her to audit online casinos from both a technical and player perspective, ensuring that the brands featured on Comparasino meet the highest standards of quality and player safety.

🛡️ Core Competencies & Areas of Expertise

Araminta oversees the operational and user-experience pillars of Comparasino, ensuring the platform remains the UK’s most intuitive comparison tool:

🎨 User Experience (UX) & Product Design

Matching Engine Architecture: Architect of the Comparasino user journey, focused on delivering “zero-friction” casino and bonus matches.

Technical Auditing: Deep understanding of the technical infrastructure behind UKGC-licensed sites, ensuring seamless registration and play.

Conversion Optimisation: Expertise in creating transparent, data-driven interfaces that help players make informed decisions.

🤝 Operator Onboarding & Partnership

Brand Vetting: Responsible for the monthly auditing and onboarding of new casino brands, ensuring they meet the Comparasino Editorial Standards.

Commercial Integrity: Balancing commercial partnerships with the “Engine-First” mandate to ensure user preferences always dictate rankings.

📈 Marketing & Content Strategy

Consumer-First Marketing: Specialised in developing “Plain English” marketing assets that comply with BCAP and CAP standards.

Industry Insights: A recognised voice in the iGaming sector, frequently contributing to business publications like the iGaming Gazette.

BGC Code Compliance: Ensuring all promotional activity aligns with the BGC 7th Edition Industry Code.

✍️ Featured Industry Insights

Roundtable: The Next Technological Gamechangers for iGaming – Araminta joins industry leaders at European Gaming to discuss the role of AI-driven personalisation and frictionless mobile UX.

International Women’s Day Roundtable – Exploring diversity, leadership, and marketing strategy in the UK iGaming sector.

Interview: Meet Jade Pecorella, Head of Casino at Playtech – Araminta sits down with Playtech’s leadership to discuss the evolution of player entertainment.