Martyn Hannah is the Co-founder and CEO of Comparasino. With more than a decade of high-level experience in the UK iGaming sector, he is widely regarded as one of the industry’s foremost experts in regulatory compliance, technical product auditing and consumer advocacy.
🏛️ The Pedigree: From EGR to Comparasino
Martyn’s journey began at the epicentre of gambling trade media. Joining the EGR (eGaming Review) editorial team in 2013, he served as Editor of EGR North America as well as writing for its flagship global title, EGR.
In 2016, he transitioned from reporting on the industry to consulting for it. He established GhostX and later Co-founded Ghostfoundry, a specialist content marketing agency. Over the last decade, he has consulted for hundreds of online casinos, game studios and payment providers, amassing an unparalleled depth of knowledge regarding the UK’s complex regulatory landscape.
Following the successful acquisition of his first casino comparison venture in 2021, Martyn launched Comparasino. His goal was clear: use his journalistic integrity and technical expertise to build a proprietary recommendation engine that protects players and prioritises transparency.
🛡️ Core Competencies & Areas of Expertise
As the architect of Comparasino’s data-driven matching engine, Martyn provides expert oversight across the four pillars of modern iGaming:
⚖️ Regulatory & Compliance
UKGC Frameworks: Expert auditing of operator adherence to LCCP (Licence Conditions and Codes of Practice).
2026 Bonus Reform: Specialised knowledge in the Jan 19, 2026 bonus capping and wagering integrity rules.
Advertising Standards: Full-spectrum vetting against BCAP (Broadcast) and CAP (Non-broadcast) codes.
Consumer Rights: Ensuring platform transparency in line with the DMCC Act 2024.
🕹️ Product & Technical Auditing
Game Mechanics: Deep-dive analysis of RTP (Return to Player), volatility models and RNG certification.
Payment Technology: Expertise in the evolution of Open Banking, fast withdrawals and frictionless cashier journeys.
Algorithm Development: Architect of the Comparasino recommendation engine, prioritising user-intent data over commercial bias.
📰 Journalistic Integrity
NCTJ Qualification: Trained at the gold standard of UK journalism with a commitment to accuracy and public interest.
Editors’ Code of Practice: Strict adherence to the professional standards of the Independent Press Standards Organisation (IPSO).
Media Contributions: Regular contributor to EGR Global, SBC News, G3 Newswire and Focus Gaming News.
📊 Market Intelligence
White Paper Research: Author of industry-defining reports, including the 2026 “Meet the Game Changers” white paper.
Market Consolidation: Expert tracking of M&A activity and the landscape of “Sister Site” networks in the UK.
✍️ Featured Industry Insights
The 2026 UKGC Bonus Revolution – An analysis of the 10x wagering cap.
Meet The Game Changers White Paper – A deep dive into the studios disrupting the UK market.
Taxing Times for UK Casinos – A look at the impact of the 2025/26 Labour budget.