Martyn Hannah

Author

Martyn Hannah

Martyn Hannah is the Co-founder and CEO of Comparasino. With more than a decade of high-level experience in the UK iGaming sector, he is widely regarded as one of the industry’s foremost experts in regulatory compliance, technical product auditing and consumer advocacy.

 

🏛️ The Pedigree: From EGR to Comparasino

 

Martyn’s journey began at the epicentre of gambling trade media. Joining the EGR (eGaming Review) editorial team in 2013, he served as Editor of EGR North America as well as writing for its flagship global title, EGR.

 

In 2016, he transitioned from reporting on the industry to consulting for it. He established GhostX and later Co-founded Ghostfoundry, a specialist content marketing agency. Over the last decade, he has consulted for hundreds of online casinos, game studios and payment providers, amassing an unparalleled depth of knowledge regarding the UK’s complex regulatory landscape.

 

Following the successful acquisition of his first casino comparison venture in 2021, Martyn launched Comparasino. His goal was clear: use his journalistic integrity and technical expertise to build a proprietary recommendation engine that protects players and prioritises transparency.

 

🛡️ Core Competencies & Areas of Expertise

 

As the architect of Comparasino’s data-driven matching engine, Martyn provides expert oversight across the four pillars of modern iGaming:

 

⚖️ Regulatory & Compliance

 

UKGC Frameworks: Expert auditing of operator adherence to LCCP (Licence Conditions and Codes of Practice).

2026 Bonus Reform: Specialised knowledge in the Jan 19, 2026 bonus capping and wagering integrity rules.

Advertising Standards: Full-spectrum vetting against BCAP (Broadcast) and CAP (Non-broadcast) codes.

Consumer Rights: Ensuring platform transparency in line with the DMCC Act 2024.

 

🕹️ Product & Technical Auditing

 

Game Mechanics: Deep-dive analysis of RTP (Return to Player), volatility models and RNG certification.

Payment Technology: Expertise in the evolution of Open Banking, fast withdrawals and frictionless cashier journeys.

Algorithm Development: Architect of the Comparasino recommendation engine, prioritising user-intent data over commercial bias.

 

📰 Journalistic Integrity

NCTJ Qualification: Trained at the gold standard of UK journalism with a commitment to accuracy and public interest.

Editors’ Code of Practice: Strict adherence to the professional standards of the Independent Press Standards Organisation (IPSO).

Media Contributions: Regular contributor to EGR Global, SBC News, G3 Newswire and Focus Gaming News.

📊 Market Intelligence

 

White Paper Research: Author of industry-defining reports, including the 2026 “Meet the Game Changers” white paper.

Market Consolidation: Expert tracking of M&A activity and the landscape of “Sister Site” networks in the UK.


✍️ Featured Industry Insights

 

The 2026 UKGC Bonus Revolution – An analysis of the 10x wagering cap.

Meet The Game Changers White Paper – A deep dive into the studios disrupting the UK market.

Taxing Times for UK Casinos – A look at the impact of the 2025/26 Labour budget.

Staying in Control

An important word on responsible gambling

While many people enjoy gambling, it can be addictive and, for some, gambling comes at a cost. At Comparasino, we only feature operators licensed by the UK Gambling Commission who are committed to the BGC 7th Edition Industry Code.

Your Mandatory Protection Toolkit:

All our featured brands are required by law to provide these tools to help you stay in control. We recommend setting these up the moment you join:

Deposit Limits: Manage your budget by setting daily, weekly or monthly spending caps.
Reality Checks: Automated alerts to keep you informed of your session duration.
Time-Outs: Instantly take a break from your account for 24 hours up to six weeks.
Wagering Transparency: We only list brands compliant with the Jan 19, 2026 regulations, ensuring bonus wagering is capped at a maximum of 10x.

Support & Self-Exclusion (TalkBanStop)

If gambling is starting to grip you, or if you simply want to step away, use the TalkBanStop approach, the national standard for effective protection:

  • TALK: For free, confidential advice 24/7, call the National Gambling Helpline at 0808 8020 133 (Click to call), operated by GamCare.
  • BAN: Install GamBan on your devices to block access to thousands of global gambling sites and apps.
  • STOP: Register for GAMSTOP. This is a free service that allows you to self-exclude from all UK-licensed online gambling companies in a single step.

National Gambling Support Network (NGSN)

Professional clinical support and treatment are available through the National Gambling Support Network and the NHS.

Advice | Tools | Support

Comparasino is a vetted affiliate. All featured operators are licensed and regulated by the UKGC.