SkillOnNet Casinos

Expert Insight: Jerry Land, VP of B2B Solutions at SkillOnNet

To learn more about why so many casinos use the SkillOnNet platform rather than build their own, we spoke exclusively to Jerry Land, VP of B2B Solutions at SkillOnNet. 

“Opting for a white label platform (this is what operators do when they use a third-party platform) presents numerous advantages over developing one in-house, particularly in today’s environment, where launching a platform involves substantial technological and regulatory commitments. 

“By choosing a white label solution, operators can expedite the launch process, reduce costs and overhead, and mitigate complexities related to regulatory compliance and licence applications, providing them with the flexibility to enter multiple markets. 

“This enables them to allocate resources more efficiently, focusing on building their brand identity and identifying optimal marketing channels and traffic sources.

“Utilising a white label platform not only grants access to a wealth of pre-existing data and tailored CRM systems but also integrates a vast array of games seamlessly. This abundance of gaming options ensures that players have a diverse and engaging experience, catering to various preferences and tastes. 

“Moreover, players can take full advantage of established loyalty programs, further enhancing their experience by rewarding their loyalty and encouraging continued engagement.”