Dropping next week: Meet the Game Changers – A Comparasino White Paper

Martyn Hannah, Comparasino Co-founder and MD, teases our first white paper which includes contributions from Big Time Gaming’s Nik Robinson and SPRIBE’s David Natroshvili 

A few months ago, a conversation took place in the Comparasino office. 

I asked the team which game studios they believe had made the biggest impact in recent times. Studios that could truly be considered game changers. 

I thought I’d be inundated with responses, but the more we thought about it, the harder it was to name studios that had made a lasting impact on the industry. 

Sure, there are plenty of studios that roll out exciting mechanics which spend a few weeks at the top of the online casino game lobby, but few if any actually stay there. 

But as we gave it some more thought, two names emerged. Big Time Gaming and SPRIBE. 

Big Time Gaming, led by its visionary founder, Nik Robison, developed the Megaways mechanic which kick-started a revolution that continues to this day. 

Megaways is now an online slot category in its own right, and because Big Time Gaming took the decision to license it to other studios, it’s now found in more than 500 titles and counting.

Then you have SPRIBE, the studio behind the number one crash game in the world, Aviator. 

Aviator is played by more than 50 million players a month, placing 400,000 bets per minute at more than 5,500 online casino sites around the world. 

It has smashed all records and with its meteoric rise to the top of the charts showing no signs of coming to an end anytime soon. 

Armed with our (albeit small) list of game changers, I set about trying to speak to the people behind each studio – Nik Robison at Big Time Gaming and David Natroshvili at SPRIBE. 

After pulling a few strings, I found myself sitting in front of both, armed with a long list of questions. I was also put in touch with Alex Lorimer, Chief Operating Officer at Gaming Corps. 

While not a game changer as yet, Gaming Corps is pushing boundaries in the non-traditional content space and has what it takes to be a future hall of famer. 

With each taking the time to provide comprehensive answers to my questions, it occurred to me that the incredible insight they provided was worth more than an interview on the Comparasino blog, so I set about putting them down in a white paper. 

And so “Meet the Game Changers – A Comparasino White Paper” came to life. 

The white paper is truly incredible, and takes you behind the scenes at Big Time Gaming, SPRIBE and Gaming Corps as they worked on their respective innovations. 

For the first time, you can hear where the ideas for Megaways and Aviator came from, and how Gaming Corps struck the perfect balance between risk and reward with Smash4Cash.

Not always smooth sailing, the white paper digs into the challenges faced in creating something truly game changing, and the risks that come with such an ambitious pursuit.

It will also discuss the price of success and how these companies have approached the always difficult second album – I mean, how do you follow up on the success of Megaways and Aviator?

It gets into whether these companies have been defined by their breakthrough product or if they have used it as a platform for something even bigger.

Here are just some highlights.

“We didn’t keep the Crown Jewel to ourselves; we opened the gates. That decision not only cemented Megaways as an industry standard but also ushered in a whole new business model. We gave studios the chance to thrive off our innovation and, in doing so, we elevated the whole industry.” – Nik Robinson, Big Time Gaming.

“From the start, we sensed it could be a success – the simplicity of the mechanic and the emotional tension it created were immediate indicators of its potential. And then our early A/B tests, retention and re-engagement rates far exceeded benchmarks – that’s when we knew we had a hit on our hands.” – David Natroshvili, Managing Partner at SPRIBE.

“Non-traditional content is definitely the way to go if you don’t want to break the bank. The beauty is that you don’t necessarily have to have all the bells and whistles attached for your first launch because simplicity is so key to engaging players with something new. Then, for a small cost, you can bring something to market that can immediately give you data-led feedback as to whether it’s worthwhile innovating – and spending – further.” – Alex Lorimer, Chief Operating Officer at Gaming Corps.

And there’s plenty more where that came from.

We’ll be publishing the white paper on the Comparasino Blog on 14 July. Make sure you come back then to check it out.