Editorial Policy & Standards

At Comparasino, we are committed to meeting the highest editorial standards and to do that, have strict policies in place. 

You can find out more about these policies below. 

Our Editorial Philosophy:

At Comparasino, our mission is to provide the UK’s most transparent, data-driven and socially responsible online casino comparison service. We operate under a “consumer-first” mandate, ensuring that the recommendations and matches you receive are based on the preferences you share, not commercial bias.

Our leadership is spearheaded by Martyn Hannah, an NCTJ-qualified journalist and a former Editor at EGR Global. With more than a decade of experience at the pinnacle of iGaming trade media, Martyn ensures that every casino review, guide, blog and news piece on this site adheres to strict journalistic standards of accuracy, impartiality and public interest.

While we use a proprietary data engine to generate your online casino matches, every word of our guides, reviews and editorial content is written and fact-checked by human experts. We do not use generative AI to produce our reviews, guides, blogs or safe gaming advice.

Finally, given Martyn’s qualification and background as a journalist, we operate in accordance with the Editors’ Code of Practice, ensuring that our reporting is accurate, respects privacy and maintains the highest level of professional integrity.

Regulatory Compliance & The 2026 Framework:

The UK gambling landscape underwent significant reform in 2026. Comparasino does not simply list casinos, we audit them against the most recent industry standards prior to onboarding them to our database.

This includes:

Incentive Integrity (LCCP SR Code 5.1.1): As of January 19, 2026, the UKGC introduced sweeping changes to bonus structures. We verify that every bonus offer on our site complies with these rules, specifically ensuring that wagering requirements do not exceed 10x and that operators are not promoting “mixed product” incentives (e.g., forcing a casino bonus to be used on sports betting).

Consumer Rights (DMCC Act 2024): We have updated our internal standards to align with the Digital Markets, Competition and Consumers (DMCC) Act 2024, which replaced the 2008 Unfair Trading Regulations. We only feature operators who provide “Plain English” transparency, specifically filtering for “drip pricing” or misleading omissions now prohibited under the Act.

Modernised Redress: We signpost users only to Alternative Dispute Resolution (ADR) providers that have transitioned to the new Secretary of State accreditation framework.

Broadcaster Standards & Media Integrity (TV):

As a brand committed to national broadcasting standards, Comparasino is a verified advertiser for platforms such as ITVX, Sky, Virgin and Freeview. Our media presence and creative assets are governed by the BCAP Code (Broadcasting) and CAP Code (Non-broadcast), ensuring our marketing is as responsible as our editorial content.

The “Strong Appeal” Test: In preparation for our national campaigns, we strictly adhere to the ASA’s “strong appeal” test. We audit our site and marketing materials daily to exclude cartoonish graphics, youth-culture associations, or characters that might appeal to those under 18.

Age-Verification Sovereignty: We only partner with online casinos that are UKGC licensed and feature robust, frictionless age-verification systems as part of their registration process.

Clear Caveats: Every promotion featured in our upcoming media campaigns is audited to ensure “Significant Conditions” (T&Cs) are always displayed upfront and are never more than one click away.

Note on our TV Presence: We are currently running national TV advertising campaign across Sky, Virgin and Freeview, following a successful three-month campaign with ITVX. This presence reflects our long-term commitment to regulated, transparent advertising and consumer advocacy, with the ad fully approved by Clearcast and each broadcaster’s own compliance standards. 

Safe Gaming & Financial Vulnerability:

Comparasino is a verified supporter of the TalkBanStop initiative. Our Safe Gaming Hub is updated monthly to reflect the latest Remote Technical Standards. This includes things like:

Frictionless Financial Checks: We prioritise operators who have implemented the latest industry-wide vulnerability checks designed to prevent gambling-related harm without interrupting the player experience for the majority.

Mandatory Tools: We only list casinos that enforce mandatory deposit limits upon sign-up, ensuring that play remains fun and controlled from the very first session.

Independence & Disclosure:

Comparasino is owned and operated by Ghostfoundry Limited (Company No. 11022942). While we earn a commission if you choose to sign up at a casino via our links, this does not influence our “Engine” rankings. Our recommendation tool is a proprietary algorithm that weights user preferences above commercial partnerships.

For more information about Comparasino, check out our About Us page.