Comparasino catches up with Paul Haynes, Head of Product for Casino and Lotto at The Pools, to learn more about the iconic brand and how it’s kept entertaining players for 100+ years

The Football Pools has been around for quite some time now. In fact, this year it celebrates its 101st birthday. If you haven’t played The Football Pools yourself, chances are your parents and grandparents will have.

The game predates the National Lottery and back in the early days was the only game that could make you a millionaire. In 2023, the operator undertook a major rebrand to become The Pools. It’s offering now covers online casino, slots, table games and more.

There are plenty of exclusive games to enjoy, as well as jackpots, arcade and lotto titles. Chuck in a generous 1x low wagering bonus and it’s clear to see why The Pools remains a firm player favourite.

To learn more about how The Pools has kept its offering relevant for more than a century, we spoke to Paul Haynes, Head of Product for Casino and Lotto.

The Pools is one of the most established gambling brands in the UK. How do you ensure your casino offering is modern and hits the mark with players?

The Pools celebrates its 101st birthday in 2024 and has seen many changes in the industry over that time. The Pools has stood the test of time and seen continued success by following the same customer-first values as it did when launching a century ago.

The Pools is lucky to have an amazing array of customers, and we cater for the new to gaming right up to the experienced, seasoned players and those lifelong Pools customers still enjoying what we offer decades after joining.

The Pools casino is the baby of all The Pools products but still follows the same customer-first values. Our casino team work hard to monitor what our customers say and report this back to us. We then use this direct insight, coupled with a wealth of data, to ensure we deliver the exact experiences our players are seeking.

For example, our players aren’t looking just for any game content, we pride ourselves in creating a curated range of best in class games, personalised to our players wants.

You really do have a great line-up of games covering slots, arcade, lotto and of course, The Pools. What goes into curating your game lobby and how do you decide what games to offer?

The most important thing when creating our lobby is keeping it relevant and customer-focused. The gaming lobby is our shop front, an interactive first glance into what The Pools offers and what you can expect when you sign up and play.

When curating the lobby we select a mix of content, from the most popular with our customers, to new releases, and a taster of the variety of gaming at The Pools. All content is selected based on the specific demographics and preferences of The Pools customers.

So while we might not offer the largest selection of slots and casino games, we know the ones we do stock will absolutely hit the mark with our players.

How important is it to have a competitive welcome offer? How do you decide what to offer players?

Having a competitive welcome offer is vital in this ever-growing and evolving market. Our current welcome offer is competitive but it’s also a realistic view of what you can expect as a Pools customer. We want to start your journey with The Pools as it means to go on. We constantly review our offers and campaigns to ensure maximum value to our customers.  

Why did you decide to go with a 1x wagering requirement on your welcome bonus?

Simple. We want customers to join and enjoy The Pools without the complexity of sticky red tape and ridiculous wagering conditions.   

Rewarding players for their loyalty is just as important – how do you do this?

We have a diverse customer base, and we offer a variety of rewards tailored to our customer preferences. We have competitive weekly onsite offers and exclusive email offers just for you. By taking a personalised approach to offers, we can be sure to provide each player with huge added value based on their gameplay and preferences.

Fast payouts are important to players. How do you ensure players at The Pools get their winnings without delay? Can players do anything to speed up payouts?

The Pools does everything possible to ensure winnings are with the customer as quickly as possible. However, like all tech-lead companies, there are those occurrences when delays can occur. One of the biggest delays in the withdrawal process we see is when customers haven’t updated their details on the website or with our customer care team. In these occurrences, we must request further details, which can cause delays.   

Finally, why should players sign up to The Pools?

When you play at The Pools, you’re playing with a brand that’s been a part of UK life for over a century. With more than 700 games across our portfolio, coupled with The Pools, lotto, and our sportsbook, there really is something for everyone at The Pools

Contributors

An important word on responsible gambling

Online casino is fun and enjoyed by millions of people across the UK. But it’s important that it does stay fun and that you remain in control of your play. Because we only partner with UK-licenced online casinos, each of the brands listed on Comparasino offers the tools you need to do this.

 

But some of these tools might be unfamiliar and it can also be tough to determine if you, or a family member or friend, could potentially have a gambling problem. That’s why we’ve created a Safe Gaming Hub where you can find information about all the responsible gambling tools offered at online casinos, how they work and which ones might be best for you.

 

It also contains insights into some of the early signs of problem play to be aware of in yourself and others as well as direct access to charities and organisations that support those with problem gambling habits.

Head to the Safe Gaming Hub